SuperTarget in east Sioux Falls?

It's lame that I'm super excited about it, but oh well. I love Target and hate driving across town to go to it- so yippy! In fact, I drove there tonight and got my Office crap. I intended on looking for different quote pens (they have rotating Office quotes and they are gnarly) but I got suckered into more items. Anyway, I ended up getting about eight more things. Yikes! I am going to give some of them to friends. I promise....



SuperTarget could boost east-side development
By Craig Henry and Melanie Brandert
Argus Leader
Published: September 19, 2007
Dawley Farm Village in east Sioux Falls could soon be home to a SuperTarget store, according to plans recently submitted to the city planning department.

The Sioux Falls Planning Commission agenda for the Oct. 3 meeting includes a review of a development plan for a "large single tenant retail building" in the Dawley Farm Village. Dawley Farm is a planned residential, office and retail development between Arrowhead Parkway and East 26th Street, west of Highway 11.

Sioux Falls Urban Planner Steve Randall said those plans point to Target, although the petitioner is Dawley Farms developer Opus Northwest L.L.C. in Minneapolis.

"The building plans they gave us have the Target logo for SuperTarget. They've provided us with designs with Target logos."

A SuperTarget would further expand shopping options in the growing east Sioux Falls retail market and provide direct competition with the nearby Wal-Mart Super Center.

Other projects on the city's east side include The Galleria at River's Bend, a nearly 200-acre commercial development and Arbor's Edge, a 250-acre residential development. Both of those areas border Willow Run Golf Course.

SuperTarget differs from a regular Target store in that it includes grocery products as well as an in-store bakery, deli, meat and produce sections, according to the company's Web site.

Hans Rasmussen, director of real estate development for Opus, would not confirm that the building is a SuperTarget. Rasmussen said Opus is talking with "a number of national retailers, but none we can announce or talk about."

"There's still a lot of things that have to be done," he said. "It's still just planning at this point. We're in the middle of talks with retailers, we're working with the city and talking with the Dawley family. It's all subject and likely to change."

City Planning Director Mike Cooper said the SuperTarget would be an anchor for the Dawley Farm project and have an access point off the new Highway 100 freeway around southern and eastern Sioux Falls.

"It's part of an ongoing desire by the community to have more retail commercial available to the east side of Sioux Falls," he said.

If realized, Evan Nolte, Sioux Falls Area Chamber of Commerce president, said SuperTarget would be one of Dawley Farm Village's major draws. He said the Dawley Farm will be similar to a lifestyle-type development in Maple Grove, Minn., that has shops, high-end retail stores and restaurants.

"Something like that could kick off development," he said. "Dawley Farm development is a major retail commercial development and will be a tremendous boost to the market area and the east side of Sioux Falls."

East-side Sioux Falls residents and those in nearby towns had mixed reactions about the prospect.

Jaime Kim said SuperTarget would create a lot of job opportunities for youths in an area with no traffic problems, while his wife, Mercedes, said she likes to shop there because prices are affordable, and they have a good selection.

"We don't have to go to the mall," Mercedes Kim said.

Stacy Johnson of Brandon said she thought competition was good. Her daughter, Jessica, 14, said she thought it was a good idea because more people will move to the area and it will be more convenient.

Karen Treloar said she wasn't excited about SuperTarget locating on the east side because it would increase traffic.

"I've enjoyed the fact that growth on the east side has been slow and has not been explosive (like the) southwest and west," she said. "I don't mind if I have to drive to do my shopping. I like my quiet neighborhood."

Cooper said city staff is reviewing plans and an amendment for Dawley Farm Village will be presented Oct. 3 to the city Planning Commission. Final plans probably would go to the commission in November.

Cooper said construction could start next spring, with completion in 2009.